HSM Code School: Product & Growth

B2C Marketing Manager for Continuing Education responsible for Le Cordon Bleu Brazil, HSM Univerity, Code School, Inspirali and EBRADI brands.
Responsible for lead generation and direct sales of the entire Continuing Education operation of the group, with revenue of about 4mm/month.

Manager of the HSMu Code School project, the technology vertical of Ânima Educação in 2020.

In order to promote the Brazilian technology sector and meet the high market demand for professionals trained in programming, HSM University joined Silvio Meira, one of the most important and irreverent names in technology in the country, to design the HSMu Code School courses. Silvio is one of the founders of Porto Digital in Recife, and has already contributed to several initiatives to train thousands of programmers across the country.

Our methodology is based on the D³NA concept, created by Luciano Meira (Ph.D.), which combines Fun, Dialogue and Challenge with an engaging narrative that takes the student on a learning adventure, and uses the APTA platform, which through design instructional presents the contents in a gamified and dynamic way for the student, making the journey lighter and more attractive.